The
Restaurant Public Relations Interactive Workbook is intended
exclusively for the food and restaurant industries, and contains close to two hundred pages of step-by-step instructions on how to manage a public relations and marketing program. Chapter topics include:
-
Designing A Public Relations and Marketing
Program
- Writing Press Materials, including all Press Kit materials and Cover Letters
- Effective Ways of Communicating with the Media
- Getting the Most Out of Your Media Exposure
- Internet Marketing
In addition to teaching you, the food industry professional, how to
perform your own marketing public relations, Restaurant PR’s workbook contains real-life press releases, fact sheets and biographies from a successful New York City restaurant. These samples serve as excellent templates and
simplify the process of developing your own press materials.
"Our food/restaurant
public relations efforts are rewarded with recognition on a much greater scale than anything we would ever achieve without PR. We dedicate our time, staff and dollars to food PR to ensure that we receive that attention on a regular basis."
- Paul McLaughlin, Oceana Restaurant, New York City
A unique and valuable feature of The
Restaurant Public Relations Interactive Workbook is the appendix on launching a new restaurant. Step-by-step, it walks you through the process of promoting a new restaurant, from envisioning a concept for a launch party to connecting with the media in the days after. The workbook also contains an updated list of domestic and international culinary schools, as well as a complete glossary of public relations and marketing terms.
"Being successful in the restaurant business has never been harder. To have good food and service is simply not enough. Salaries, rents and the cost of food have never been higher, so
you simply cannot afford to have empty seats. Doing public relations helps us fill those seats."
- Nick Livanos, Molyvos, New York City
The
Restaurant Public Relations Interactive Workbook will place
the power of public relations and marketing in your hands.
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